#finessecouture Welcome to the first episode of Finesse Couture Insights! In this video, Vikram Rathi, our CEO, takes you behind the scenes to uncover what really goes into creating a stunning wedding gown. From brainstorming moodboards to selecting fabrics, designing, pattern-making, fittings, and those all-important quality checks—he shares it all from a manufacturer’s perspective.

Vikram also talks about how designers can make the most of a 10-day trip to India to get an entire collection ready. Plus, he touches on the unique aspects of working with manufacturing hubs like India, China, and Vietnam.

If you're curious about the magic that goes into couture or you're a designer looking for tips, this is a must-watch! Don’t forget to like, comment, share, and subscribe—and hit that notification bell so you never miss an episode of Finesse Couture Insights.